Marketing Program Manager
Area and Site: Wayne-PA

Description

Role:

  • To help create and manage a global demand engine, generating new business and customer opportunities within a defined target audience. Delivering fully integrated marketing initiatives across key industries with a broad spectrum of outbound marketing approaches, including data, direct mail, digital, social, web, telephone and data.
  • Help Sungard AS become the number one for resilience services. Help us build the brand, deliver marketing leads and grow strategic services.
  • This is a key role within a recently restructure global marketing team.

Responsibilities:

  1. Plan quarterly, half and yearly marketing campaigns, sharing plans with stakeholders – help project manage the program end-to-end
  2. Work with technology marketing teams to deliver smart social and email support to demand campaigns.
  3. Define and develop target audiences, using available insights and data sources. Increase campaign conversion through insights and data.
  4. Support the creative and written process to concept, and then deliver global programs.
  5. Develop content across the Sungard AS portfolio, both at a product / service level and at an issue level – across multiple forms.
  6. Work with multiple departments to gain stakeholder buy-in for future programs.
  7. Build relationships with internal sales, product, field, PR and events teams to better understand their needs.
  8. Train internal sales teams on campaign activity, making sure they have everything required to convert marketing leads.
  9. Be a communications expert – help Sungard AS be better marketers and business people with passion, enthusiasm and ability. Be a positive influence.
  10. Hold agency relationships to get the most from our supplier network.

Profile:

  • 2 years minimum marketing experience within a professional services, technology or solutions company. Preferably targeting mid-enterprise. Essential.
  • CIM or relevant degree. Desirable.
  • SFDC or equivalent capable user. Desirable.
  • Marketing Automation. Desirable.
  • Data and analytics practitioner. Desirable.
  • PowerPoint legend. Essential.
  • Organized and solid project manager. Essential.
  • Good communicator. Essential.
  • Strong people skills. Essential.
  • Strong written word. Essential.
  • Passport – Some travel may be required (under 5%). Desirable.
Other:
  • Sungard Availability Services offers a high growth environment with excellent compensation and immediate eligibility for our 401(k), health/dental insurance, educational assistance, and more.   Sungard AS is an equal opportunity employer. Minority/Female/Disability/Veteran
  • Ability to meet the physical demands of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Employment is contingent upon successful completion of the background investigation and pre-employment drug screen.


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